Prof Anuj Kapoor, IIM Ahmedabad, opines that companies need to plan a way to market themselves through the COVID-19 pandemic and recovery period. ...
Prof Anuj Kapoor
Marketing post COVID-19: Have you developed your recovery strategy yet?
Prof Anuj Kapoor
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May 16, 2020
Companies should be cautious about digital over-reach
Prof. Anuj Kapoor
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February 16, 2021
IIM Ahmedabad’s Prof. Anuj Kapoor posits that the omnichannel experience provides brands with an opportunity to present a more cohesive and seamless experience to customers who start their purchase ...
Privacy Paradox: Lessons for SMEs
Anuj Kapoor and Pankaj Kumar
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December 4, 2020
Prof Anuj Kapoor and Pankaj Kumar opine that SMEs should overcome concerns related to privacy by designing unique products, and building transparency....
SEO won’t reap as many dividends in the COVID age as before
Prof. Anuj Kapoor
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October 5, 2020
Prof. Anuj Kapoor, IIM Ahmedabad opines that consumers have more time in hand and they can easily go through their organic search....
Empowering SMBs Post-COVID-19: A SMALL Framework
Prof Anuj Kapoor & Akash Chaturvedi
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June 4, 2020
SMBs are expected to face several financial challenges post-COVID. The 'SMALL' framework will help them re-assess and improve their operational readiness....